– The barriers to noise making have disappeared

There’s always a stage available, free of charge, to put on a performance and make some noise. But in the rush for attention, many marketers have forsaken strategy.

They see more value in performing on as many stages as possible than showing up with a good story on just the right stage  – where customers are looking to hear from them.

The tools have certainly changed, but the same old world rules still apply to communication.

Where and when are people looking to hear from you?

What do you want them to believe?

What must you say to make them believe?

My advice is, before jumping in, first get inside your customers’ heads.

Ask them.

Their answers will help sharpen your messages and steer you to the right channels.

At the moment there’s insufficient asking and too much mindless chatter.