– At your service

Big budget, small budget? Bigger is better, I reckon. More of an opportunity to conjure a great idea – a strategy – rather than just price-tag tactics. Not that I don’t do that from time-to-time. You’ve got to be flexible, after all.

But promoting your services business on the basis of specialising in small budgets, as I see some businesses do, in my mind immediately divorces the engagement from any sort of breakthrough or fresh thinking.

Instead, you’ve gone straight to a conversation about tactics – “How much for a……?”

Granted, times are tougher and some budgets aren’t what they used to be.

However, if all you’re offering is commodity outputs there’ll never be unexpected outcomes.