- When the story gets predictable, change the plot

Much has been said about data centres – they suck too much power, there aren’t enough of them, they always seem to over heat, and so on. Talkies client and data centre specialist Revera knows a thing or two about data centres.

They’ve built their own, including revolutionary eco-pods to keep super heated environments cool. Revera might lead the market in terms of facilities and services, but it is thought leadership that puts it beyond doubt. Bringing fresh insight to jaded commentary, Revera changed the conversation by jolting industry with well-judged criticism.

It made a great headline and brought the story a full circle, spotlighting Revera’s inherent advantages.

Worth a thought.