- Content is king, dotcom leaders exhorted.

But in these times of information excess it is stories that elevate brands above the competition.

We’ve switched off the Talkies website, a monument to a dotcom era fascination with content management engines and overworked web design.

The world has moved on. The utility of freely available publishing tools has moved web storytelling beyond the confines of proprietary content management and structured design.

True, what we’ve come to know as Web 2.0 has given every man and his performing dog a voice. But the opportunity is combining the best available tools with superior storytelling. This is less about content creation and all about making your story stick.

Anyone can yell, but only a few are listened to.

Content is dead. Long live content.