- When you offer hundreds of products and a diverse services portfolio, the best way to demonstrate value is spotlighting a user. 

Talkies client and NYSE-listed enterprise systems management provider BMC Software understands the power of satisfied customers. With a vast product portfolio addressing IT’s complex underbelly, illuminating the finer workings of its offerings isn’t easy.

The challenge swung the spotlight to BMC customers, who provide real world context to theoretical benefits. BMC’s customer reference programme is one of the best, spearheading sales development and news media outreach. New Zealand customer University of Canterbury is showcased here.

Other local BMC customers have been successfully promoted to news media, including Pernod Ricard, maker of Absolut Vodka, Kahlua and Wild Turkey, Foodstuffs, and Axon.