– Getting ink might give you a warm feeling, but PR it ain’t.

I’ve been saying it for years, but no one seemed to care. Now Seth Godin’s said it and everyone’s listening.

Publicity is not PR. Sure, getting ink is the job most often managed by PR, but it’s a microcosm of a much broader discipline.

A publicist shouts and issues press releases, one hand twitching over the handle of a turgid word extrusion machine.

A PR practitioner gets to the bottom of an organisation, sifting for story nuggets that can be woven into broader communications fabric.