- Who doesn’t want to make front-page news (for the right reasons)? Mostly, however, front-page news is bad news. As they say: “If it bleeds, it leads”. The best approach to making good news is going for the fringes.

Talkies client and locally owned computing infrastructure provider Revera is a local news phenomenon. They’ve had lots to say. Stories about their people, company culture, customers, partners, the market, the future, services innovation, awards, and lots more.

The key to Revera’s news media success is going for the fringes. Promoting a steady stream of narrow stories to special interest news outlets.

Don’t think big bang. Go for the fringes and build your legend story-by-story, layer-by-layer.