- Not just for lumberjacks
Tell me a fact and I’ll learn. Tell me a truth and I’ll believe. But tell me a story and it will live in my heart forever. A rare gem illuminating the power of communication, this Indian proverb has never rung truer. Read more…
- When competitors are in the news chances are you should be, too
It’s just not right. Your competitors are in the news, talking up their chances and spreading the gospel, but you’re not. You go about your business unnoticed. Trouble is, not being noticed is as good as being invisible. So how do you go about joining the conversation? Read more…
- Getting your story heard: Find a new angle. Then own it
Familiarity breeds contempt. Just ask Hugh Hefner’s old girlfriends.
However, not all relationships are as fraught and I think Austrian-British philosopher Ludwig Wittgenstein offered a better assessment when he said something like, familiarity may not breed contempt, but it certainly takes the edge off admiration. Read more…
– News is not about you, it’s what people need to know about you.
Businesses are fascinated by their stories in the same way people are detained by their own reflections.
Hours are spent adjusting finest details; subtle changes painstakingly assessed, tweaked, and reassessed before passing muster for final acceptance. But does anyone notice, or even care?
Getting your story listened to is less about you and mostly about what people need to know about you. It demands arresting context – connecting your story to stuff that matters. Read more…
- Content is king, dotcom leaders exhorted.
But in these times of information excess it is stories that elevate brands above the competition.
We’ve switched off the Talkies website, a monument to a dotcom era fascination with content management engines and overworked web design.