– Worth doing, but no news guarantee

Most business involves selling a scarce resource. Generally, the business offering is enriched or cheapened by availability. Lots of similar stuff and prices drop, and vice versa. Seasonal produce is a good example of this tipping scale

Strange to some it may seem, but the business of news follows the same rules. Value of the news product rises when the publisher leads the news or reports it exclusively.

Conversely, ‘news’ is largely valueless when someone else has reported it.

A media release by nature is a statement released by a self-interested party to a number of media outlets. Read more…

– Getting ink might give you a warm feeling, but PR it ain’t.

I’ve been saying it for years, but no one seemed to care. Now Seth Godin’s said it and everyone’s listening.

Publicity is not PR. Sure, getting ink is the job most often managed by PR, but it’s a microcosm of a much broader discipline.

A publicist shouts and issues press releases, one hand twitching over the handle of a turgid word extrusion machine.

A PR practitioner gets to the bottom of an organisation, sifting for story nuggets that can be woven into broader communications fabric. Read more…