– The free lunch is over

News publishers are sick of picking up the tab for readers and financing newsrooms to churn out stories offered for free on the web. They’ve persisted till now, deceived by brown cardigan dogma about advertising returns, which have so far failed to eventuate. Charging for content is the only choice. But it’s been tried before and people didn’t like it and clicked on other news outlets still hoping for the great online advertising windfall. Read more…

- When competitors are in the news chances are you should be, too

It’s just not right. Your competitors are in the news, talking up their chances and spreading the gospel, but you’re not. You go about your business unnoticed. Trouble is, not being noticed is as good as being invisible. So how do you go about joining the conversation? Read more…

- Who doesn’t want to make front-page news (for the right reasons)? Mostly, however, front-page news is bad news. As they say: “If it bleeds, it leads”. The best approach to making good news is going for the fringes.

Talkies client and locally owned computing infrastructure provider Revera is a local news phenomenon. They’ve had lots to say. Stories about their people, company culture, customers, partners, the market, the future, services innovation, awards, and lots more. Read more…