- Using research to create headlines

One of the defining characteristics of news is newness. And what better way to equip oneself with something new to say than research?

Talkies client and NYSE-listed enterprise software company BMC strove to dominate the conversation about improving business performance with better managed IT. Read more…

– Make believe businesses, real world problems. 

The idea behind The Adventures of Mark & Greg arose from a dilemma. Today’s organisations exist in a world of increasing technological and commercial complexity. Customers, competitors, industries and markets change in the blink of an eye. Innovation and entrepreneurship is more important than ever.

But the technology used to power business innovation has become so complex and multi-layered that it’s difficult enough for IT experts to track the changes — let alone those who want to take a more distanced, business-focused approach. Read more…

- When you offer hundreds of products and a diverse services portfolio, the best way to demonstrate value is spotlighting a user. 

Talkies client and NYSE-listed enterprise systems management provider BMC Software understands the power of satisfied customers. With a vast product portfolio addressing IT’s complex underbelly, illuminating the finer workings of its offerings isn’t easy. Read more…