– Ad Hoc editor Hazel Phillips laments “Meaningless Twaddle Press Releases”

Read about it here.

Quick question: Is this your PR agency?

Answer:

No (Then you’re safe).

Yes (You’re screwed. Fire them immediately, because your reputation with the people who really matter (journalists) is being destroyed).

– Oops, I’m sorry. That was meant for my Twitter account

Where I’m sure news of my breakfast possesses so much more meaning and gravity.

My sage mate Greg reckons Twitter’s bad wrap is symptomatic of users’ compulsion to answer the question:  ”what I am doing…”

How boring.

He says a better question Twitterers should busy themselves with answering is: “What’s got my attention…”

Bang on,  I reckon.

– At your service

Big budget, small budget? Bigger is better, I reckon. More of an opportunity to conjure a great idea – a strategy – rather than just price-tag tactics. Not that I don’t do that from time-to-time. You’ve got to be flexible, after all. Read more…

– Why talk is not cheap

When things go wrong we tend to clam up and hope the drama passes without causing a storm.

But when you’ve invested time and money in creating a brand and relationships, dramas never go unnoticed. In fact, it is in these moments that people really start listening and looking for cues that show you for who you really are. Read more…

– Just because your story isn’t newsworthy that doesn’t mean it’s not worth telling.

People important to you may still need to hear it.

Fortuitously, there have never been so many storytelling instruments.

Abundant, readily accessible channels <insert long list here> and other ‘interactive’ modes of self-promotion and expression give everyone the opportunity to show and tell. Read more…

– Social notworking

Who doesn’t accept invitations to connect to associates on LinkedIn? No harm.

But, what next? Has anything really changed?