– Just because your story isn’t newsworthy that doesn’t mean it’s not worth telling.

People important to you may still need to hear it.

Fortuitously, there have never been so many storytelling instruments.

Abundant, readily accessible channels <insert long list here> and other ‘interactive’ modes of self-promotion and expression give everyone the opportunity to show and tell. Read more…

– Social notworking

Who doesn’t accept invitations to connect to associates on LinkedIn? No harm.

But, what next? Has anything really changed?

– The barriers to noise making have disappeared

There’s always a stage available, free of charge, to put on a performance and make some noise. But in the rush for attention, many marketers have forsaken strategy.

They see more value in performing on as many stages as possible than showing up with a good story on just the right stage  – where customers are looking to hear from them. Read more…