– Why pay a copywriter when you can buy words for $2.50 a page?

A colleague of mine (a technologist who turns knobs up and down to trick people into visiting his clients’ websites) enjoys mocking creative services. The other day he sent me a link to an Indian company selling wordsmith ‘services’ for $2.50 a page. “There you go. You’ll be out of business when this catches on,” he gleefully predicted. Read more…

- Everyday over 70,000 new blogs are created, so why add to the noise?

Clients frequently ask me if they should bother blogging. I hear their silent reservations: Just what’s the point adding to all the shouting? The last thing the world needs is another blog, I say.

Unless of course you’ve got something really bloody interesting to say and don’t think clumsy rehashing of other people’s work is good use of a blog. Read more…